I am often asked by college students about a perfect niche that they can start their content creation journey with.
ABCD sells in India.
That’s what we say in our marketing groups.
A for Astrology
B for Bollywood
C for Cricket
D for Devotion
If someone just wants to get famous, start creating content around any of this.
It will work for sure.
This is not just marketers who know this.
Facebook and social media companies use the same formula to divide users by recommending content in the same categories
Notice how the majority of the Whatsapp groups and status are full of devotional posts?
Telecom operators used the same formula to sell extra services
Do you remember special cricket recharge plans now?
Just look around and you will find a tonne of content around the same niches.
In fact, I will make it ABCDE
E for Entertainment = comedy, dance & music and everything you can think of.
ACTION ITEMS
To be honest, I am not a big fan of this ABCD model.
If you are just looking to get started somewhere or you want to experiment, you can start with any of these niches.
But these niches do not add value to your personality development or career growth or loyal community building.
Just my personal opinion. What do you think? I’d love to know your thoughts.
RELATED RESOURCES
I have an interesting case study –
Same person creating content on 2 YouTube channels:
7 year old channel = About business = 15K average views
3 year old channel = About astrology = 100k average views
Reply to this letter and I will share it.
WHAT I DID THIS WEEK
Just an observation – I started getting 100+ visitors every month from the website version of these letters that I send you.
I have not at all worked on SEO or any marketing. Just copy pasting there for better organization.
Published 1 social post and 1 video this week.
This week’s video was about calculating your maximum capacity to spend on getting leads from Instagram ads.
Slightly technical videos but I am sure it will be helpful for actual businesses who are getting started with Instagram ads.
Apart from that, I went to the National Park for cycling. Spending time around natural waterfalls during monsoons is bliss.
Watched Madgaon Express which is a comedy movie about 4 friends who go to Goa and things go off-track for them.
Overall, a good one-time watch movie. Did you watch it?