If you are selling something, avoid selling too aggressively.
Take it slow. Ask for smaller commitments first. You will get higher conversions.
You wouldn’t propose on the first date, right? You’d take it slow and get to know each other 😉
Same goes for your products or services.
Aim to ask for lower commitments, like asking for a coffee to that person.
Examples:
🏨 Hotel
High Commitment ❌ Book A Room
Lower Commitment ✅ Check Availability
🛫 Travel Booking
High Commitment ❌ Book Your Flight
Lower Commitment ✅ Plan Your Trip
📚 Education
High Commitment ❌ Enroll Now
Lower Commitment ✅ Preview Course Content
💼 SaaS
High Commitment ❌ Upgrade Your Plan
Lower Commitment ✅ Test Advanced Features
🛡️ Insurance
High Commitment ❌ Buy Now
Lower Commitment ✅ Understand Policy Features
☀️ Solar Energy
High Commitment ❌ Book A Visit
Lower Commitment ✅ Calculate Your Solar Savings
🎥 YouTuber
High Commitment ❌ Subscribe to Channel
Lower Commitment ✅ Watch Latest Video
✍️ Content Writing Service
High Commitment ❌ Hire Now
Lower Commitment ✅ Request Free Sample
📈 Digital Marketing Agency
High Commitment ❌ Partner With Us
Lower Commitment ✅ Request a Consultation
📚 eBook Seller
High Commitment ❌ Purchase eBook
Lower Commitment ✅ Download Free Chapter
🛒 eCommerce
High Commitment ❌ Add to Cart
Lower Commitment ✅ Add to Wishlist
✍ TODAY’S ACTION ITEM
Messaging plays a BIG role in marketing.
Tailor your messaging to focus on lower commitments serve as a powerful strategy for boosting conversion rates.
✔ WHAT I DID THIS WEEK
It was my birthday on 18th February and my GF planned a trip to Malvan. It’s known for its white sand beaches, clear blue waters, and adventure sports. I did my first scuba diving and parasailing 🤿🪂
I have been traveling so much that I missed sending you my last week’s letter 🥲 It’s rare for me! I missed it so much !
Mumbai > Pune, Pune > Malvan, Malvan > Pune, Pune > Mumbai, Mumbai > Pune, Pune > Amravati, Amravati > Pune, Pune > Mumbai, Mumbai > Lonavala. I will be traveling again from Lonavala to Mumbai in 2 days! Phew!
Last 14 days have been so full of travels that I am just 1-step away from changing my Instagram bio to “wanderlust – travelling iz mah passion” and singing “Ilahi mera jee aaye” 🤣
Right now, I am in Lonavala as you’re reading this! 🌴
Meeting my colleagues for some cool productive time 🙂
🌐 AROUND THE WEB
Check out WebKey. It gives a demonstration of all the data your browser knows about you. All this data can be accessed by any website without asking you for any permission. Interesting tool to know how much of your privacy has sinked till now.
Good for cybersecurity enthusiasts!