2 years back, I shot a quick message to our CEO –
“Any particular tools that you absolutely find useful. I am particularly looking for tools in these domains: productivity, marketing, no-code”
It was Black Friday 2021 – the biggest sale season for all global brands, especially online tools 🙂
He quickly replied, “Are you looking for Black Friday deals?”
I replied, “Yes”
And he replied with a nugget of wisdom 💣
Don’t go for any 🙂
Buy at full price when you need the tool. It will be more affordable.
At first, I’m thought, “Umm… okay! That was not what I was expecting”
But that was deep 🧠
Fast-forward to this year – it’s Black Friday today 📅
With some decent experience with so many online businesses and observing their marketing tactics, I understand this now, very deeply.
Now I don’t have any wishlist with my credit card loaded up 😁
I just plan to hunt down all the websites to steal their marketing efforts but no intention of buying anything.
Be it Diwali sale or Black Friday sale, it’s all an illusion 😴
▶ FOMO is Real – I know some of my friends who are just going on a shopping spree during Black Friday to hoard online tools. But they never use them. It’s cash down the drain.
▶ Discounted = Not Great? – Think about it – if a product can’t sell at its regular price, why? Is it secretly terrible? I can write dedicated points about possible reasons but let’s do it later some other time.
▶ Fake Discounts: Only marketers and business owners know this. Most businesses inflate the prices, slash the discounts and create an urgency.
✍ TODAY’S ACTION ITEM
First of all, buy only what you need ✅
Secondly, do your own research before falling into the discount trap 🥅
Use these tools to track price history –
1) Amazon – Keepa
2) Flipkart – Flipkart Price Tracker
3) Other websites – Archive Org (Wayback machine)
Be a smart consumer 🙂
✔ WHAT I DID THIS WEEK
Watched Hotel Transylvania. I almost stopped reading books which is a shame in itself. Slightly disturbed routine these days. Gotta get back on track soon 😑
Watched World Cup Final. I am not a big fan of cricket who watches every match but I hold a decent interest in staying updated with what’s happening. India-Pak and final matches are special but Sunday wasn’t our day 😶
It was our 2nd month engagement anniversary this week and my GF ordered my favorite food. Kinda like a virtual date! Yay 🤩
Honestly, I didn’t even realize how this week passed away. It’s already Friday! It’s sale season everywhere. A super busy time for all marketers 🙂
🌐 AROUND THE WEB
I just shared 3 important tools in today’s action items. Explore them and let me know if you find them helpful.